Does 0.1% sound like a big number? Stripped of important context, it’s almost impossible to tell.
Context is crucial in understanding whether numbers are big or not, particularly when it comes to percentages. 2% might sound like a small number of people, but if it’s of all people in the world, it’s a lot; 80% might sound like a lot of people, but if it’s of the people who work in your office; it’s a lot less. Whenever we see percentages quoted, we should be asking “as a percentage of what?”, “how much does 100% actually correspond to?” and “what is 100%; a number of people, a sum of money, or something else?”.
In this video, Mark demonstrates how numbers can look big or small in relation to the whole ecosystem in which they sit.
…Read more
Less…