Interview with Joe Twyman from YouGov

From Online Learning June 27, 2017

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In this video, we hear from Joe Twyman, the Head of Political and Social Research for Europe, Middle East and Africa at YouGov (an internet-based market research company) about his experience of conducting research through surveys.

Joe explains some of the basic principles of surveying, why web-based surveys are an increasingly important mode of survey data collection and how to read survey results properly.

Tags: datamediaquantitative social sciencesheffield methods instituteyougovstatistics

Optional Metadata - Schools: School of Education
Appears In: Making Sense of Data in the Media

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Interview with Joe Twyman from YouGov

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