Autonomous Sensory Meridian Response (ASMR) - also known as brain tingles - has quickly become one of the biggest phenomenons on the internet, with more than 13 million videos dedicated to whispering, tapping and roleplay. Researchers in our Department of Psychology have conducted revolutionary research into the science behind ASMR.

Find out more: https://www.sheffield.ac.uk/news/nr/a...

Read the full academic paper here: http://journals.plos.org/plosone/arti...