This presentation draws upon research within working class communities in Nottingham and East London, families who rely upon public services, welfare benefits and social housing and since 2010 are being subject to harsh cuts in their welfare benefits through austerity policy linked to the banking crash of 2008. Lisa addresses the key argument that there has been a significant change in representation of how working class people have been negatively re-branded and stigmatised over the last 30 years, and forces working class people from the most interesting and popular places to live in the UK.