Neil Rackham - The Architect of SPIN

Known as ‘The Professor of Professional Selling’, Neil Rackham is one of the world’s leading experts on sales techniques. Now based in the United States, he regularly returns to the University, particularly in his capacity as a visiting professor in the Management School. We spoke to Neil about his time studying at the University, how that shaped him, and what he is looking at now that he is back at the University, working with students.