This video looks at self citation and how it can be used properly as a way of citation advantage. Cite Hacks are a series of short animated videos created by Andy Tattersall at the School of Health and Related Research (ScHARR) at the University of Sheffield. The videos are to offer a few ideas on how academics can disseminate their research, in new and traditional forms to help improve the visibility of their work. Some of the ideas could potentially lead to extra citations, although the the main purpose of these videos is to help researchers make their work and profile more visible. Created by a.tattersall@sheffield.ac.uk Twitter: Andy_Tattersall