Alcohol-related health and social problems place a major strain on the NHS and social services. Some of the most effective interventions to reduce alcohol consumption are those that do not require drinkers to be motivated to change behaviour. A promising avenue for exploration are so-called “serving size” interventions, which try to lower consumption through modifying glassware or packaging. I will present findings from a 3-year Society for the Study of Addiction-funded fellowship in which I investigated how interventions that target the serving size of shop-bought alcohol might affect alcohol consumption. I will discuss the potential for future interventions as well as possible barriers to intervention effectiveness.
Bio: Dr Inge Kersbergen is a Lecturer in the Division of Population Health. She has a background in Psychology and Behavioural Science. Her research focuses on how drink and meal characteristics (e.g., warning labels, product size and alcohol/calorie content) influence alcohol consumption and dietary behaviour. She is also interested in how people use self-directed efforts to reduce or quit drinking.
Institution page: https://www.sheffield.ac.uk/smph/inge-kersbergen
Twitter: @Inge_Kersbergen
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